About Us

ULTIMATE VALUE SHOPPING DESTINATION

Co-founded by Faisal Al Rasheed and his family in the early 80s, ALNASSER, the leading Kuwaiti Sports and high street fashion retailer has enjoyed a massive expansion since its start, becoming ultimately one of the most renowned value for money fashion destinations with more than 50 stores across Kuwait and strong presence in KSA, Bahrain, Iraq, Egypt, Oman and Pakistan.

Offering at first a vast selection of Sports Equipment in its showrooms, ALNASSER, built throughout the years a reputation of reliability and customer service. A standing of trust and integrity that resulted in a natural diversification of its offering to include casual menswear, women’s and children’s wear and numerous categories including shoes, bags and accessories.

With its fashion-forward and qualitative trend-savviness, ALNASSER is dedicated to express the style of a whole new generation creating through its planning, buying and innovative marketing a contemporary lifestyle experience for its customers in a dynamic environment where fashion is restless, gathering a palette of forward-thinking and trend-driven fashion retailers that concentrates on delivering street driven style.

ALNASSER Most Valuable Asset

At ALNASSER, we believe that people lay at the very foundation of every business success and have faith in our employees‘ abilities and skills. By providing them with a strong path to achieve their ambitions, we encourage them to dream big and aspire for a great future on a personal and professional level.

Fostering a sense of teamwork is one of ALNASSER priorities, for teamwork yields nothing but achievements. Our workplaces embrace diversity where we have more than 3,000 employees from 20+ different nationalities and inclusion to promote tolerance, togetherness and respect for one another which creates strong teams that are fully capable of outperforming. We believe that leadership comes through joint effort and that together everyone achieves more.